Legal

Terms of Service

Effective 17 October 2026 · Last updated 17 October 2026

• The Service
• Accounts
• Acceptable use
• Messaging rules
• Your data
• AI outputs
• Fees
• Intellectual property
• Third-party services
• Disclaimers
• Liability
• Term and termination
• General

1. The Service

Dotreply ("Dotreply", "we", "us") provides an AI sales agent for Shopify merchants that sends and answers messages to a merchant's customers over iMessage and SMS, recovers abandoned checkouts, handles post-purchase questions and reports on outcomes (the "Service"). "You" means the merchant that installs the app or uses the Service, and anyone using it on the merchant's behalf. If you use the Service for a company, you confirm you are authorised to bind it.

The Service is in an early-access phase. Features may change, and we may add, modify or remove functionality with reasonable notice where practical.

2. Accounts

You must provide accurate account information and keep it up to date. You are responsible for all activity under your account and for keeping your Shopify and Dotreply credentials secure. Tell us promptly at [email protected] if you suspect unauthorised use.

3. Acceptable use

You agree not to use the Service to:

• message anyone who is not your customer or who has not left a checkout or placed an order with your store, or upload purchased or scraped contact lists;
• send unlawful, deceptive, harassing, discriminatory or harmful content, or content that infringes others' rights;
• sell or promote products that are illegal, or that violate Shopify's or our messaging providers' policies;
• attempt to reverse engineer, scrape, overload or interfere with the Service, or access it by any means other than the interfaces we provide;
• resell or white-label the Service without our written agreement.

4. Messaging rules and compliance

You are the sender of messages delivered through the Service. You are responsible for ensuring you have the necessary consent and a lawful basis to message each customer under the laws that apply to you and to them (for example the TCPA and CAN-SPAM in the United States, PECR and the UK GDPR in the United Kingdom, the GDPR and ePrivacy rules in the EU, and the Spam Act in Australia), and for your store's own privacy policy and terms being accurate about this.

To keep messaging welcome and compliant, the Service applies guardrails that you agree to keep enabled: first messages are plain text and do not contain links; the agent only messages customers tied to a checkout or order from your store; sending volume and timing are rate-limited; and any customer who asks to stop is opted out immediately and permanently for your store. We may suspend sending for a store that generates unusual complaint or block rates while we investigate.

5. Your data

You own your store data, your Agent knowledge and your customer relationships. You grant us a licence to host, process and transmit that data as needed to provide the Service, and to use aggregated, de-identified data to operate and improve it. Our Privacy Policy describes how we handle personal data, and forms part of these terms. For your customers' personal data we act as your processor: we process it only on your instructions, keep it confidential, apply appropriate security, assist with data-subject requests, and delete it when you uninstall the app as described in the Privacy Policy.

6. AI-generated outputs

Replies are generated automatically by AI models based on the conversation and the information you provide. They can be wrong. You are responsible for the accuracy of your Agent knowledge (prices, policies, shipping and returns information), for reviewing conversations, and for the commitments made to your customers in your name. The agent is designed to say when it does not know and to hand off to you, but you should treat its outputs as drafts produced by a capable assistant, not as guaranteed statements. We do not use your data to train AI models.

7. Fees

Fees, if any, are shown in the Shopify app listing or agreed with you in writing, and are billed through Shopify Billing in the currency and at the interval stated there. Fees are exclusive of taxes. Except where required by law, fees are non-refundable. We may change fees with at least 30 days' notice; continued use after the change takes effect means you accept the new fees.

8. Intellectual property

Dotreply and its licensors own the Service, including its software, models, prompts, designs and trademarks. These terms do not transfer any of that to you. You may give us feedback, and we may use it without obligation to you. "Shopify" and "iMessage" are trademarks of their respective owners; Dotreply is not affiliated with or endorsed by Apple or Shopify beyond being a Shopify app.

9. Third-party services

The Service depends on third parties including Shopify, messaging delivery providers and AI model providers. Their availability and policies are outside our control, and your use of Shopify is governed by Shopify's own terms. Message delivery over iMessage in particular depends on carriers, devices and providers; we do not guarantee that any message will be delivered or delivered as iMessage rather than SMS.

10. Disclaimers

The Service is provided "as is" and "as available". To the fullest extent permitted by law we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement, and any warranty that the Service will be uninterrupted, error-free or produce any particular level of recovered sales.

11. Limitation of liability

To the fullest extent permitted by law, Dotreply will not be liable for any indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, arising from or related to the Service, even if advised of the possibility. Our total liability for all claims relating to the Service in any 12-month period is limited to the amount you paid us for the Service in that period, or USD 100 if you have paid nothing. Nothing in these terms limits liability that cannot be limited by law.

You will indemnify Dotreply against claims, fines and costs arising from your breach of Section 3 or 4, from your Agent knowledge, or from your products and your dealings with your customers.

12. Term and termination

These terms apply from the moment you first use the Service until your account is closed. You can stop at any time by uninstalling the app. We may suspend or terminate the Service for breach of these terms, for legal or security reasons, or on 30 days' notice for any reason. On termination your right to use the Service ends and we delete your data as described in the Privacy Policy. Sections that by their nature should survive (including 5, 6, 8, 10, 11 and 13) survive termination.

13. General

• Changes. We may update these terms. We will post the new version here with a new effective date and notify you of material changes by email or in the dashboard. Continued use after the change takes effect means you accept it.
• Governing law. These terms are governed by the laws of the jurisdiction in which Dotreply's operating entity is established, without regard to conflict-of-law rules, and disputes will be resolved in the courts of that jurisdiction. Where you are a consumer, nothing in this clause removes protections you are entitled to under local law.
• Entire agreement. These terms, the Privacy Policy and any order or app-listing terms are the whole agreement between us about the Service and replace any prior agreements.
• Assignment. You may not assign these terms without our consent. We may assign them as part of a merger, acquisition or sale of assets.
• Severability and waiver. If any part of these terms is unenforceable the rest remains in effect. Not enforcing a term is not a waiver of it.
• Contact. [email protected].